Emotional Eating

Is the emotional eating cycle stopping you from losing weight?

Eating is emotional. There’s no getting away from it.

Every time we sit down to eat – whether it’s alone, or surrounded by friends and family – it’s an emotional event. The sights, sounds and feelings that surround us when we’re eating all evoke memories and chemical reactions inside our brains that trigger different emotions.

Eating delicious food – temporarily – makes us feel physically good, too. That’s why the big food manufacturers add so much sugar to their products – because they know it’s going to give us a sugar high, which in turn makes us crave more and more.

But as with everything, too much of a good thing is not always beneficial. And if you’ve ever indulged in one too many biscuits, cakes or sweets – because you craved that feel-good feeling, you’ll know that shortly after the sugar rush comes the sugar crash – where you start feeling lethargic and fatigued, and you feel down about over indulging.

When you’re trying to lose weight, the emotional eating cycle can be a major obstacle in preventing you from reaching your goals. And it’s another reason why restrictive diets don’t work.

We like to refer to the unrealistic goals set by the diet industry as psychological Pirates because our brains don’t like deprivation, temptation and guilt.

When you’re too strict, and don’t allow yourself an occasional indulgence, you feel hard done by and miserable. You crave all the foods you’ve told yourself you’re not allowed. And before long you’ll be reaching for the forbidden food, just to cheer yourself up from the self-inflicted misery of your latest restrictive eating plan.

The Emotional Eating Cycle

Once you get stuck in the emotional eating cycle is can feel like a physical compulsion. And when the cravings take hold – as a result of too many rules and being overly restrictive – it’s like some other force that wants you to fail is controlling your ability to stop eating.

You might not even have made the connection between the way you eat and your emotions. It may just feel like your body is moving your hand to your mouth.

But don’t worry. You don’t have to go on feeling shipwrecked and alone – help is on the horizon.

Emotional eating is a big problem for many chronic dieters and usually goes hand-in-hand with long term dieting and restriction. So even though it feels like the emotional eating cycle is impossible to break – it isn’t. And we can show you how.

Are you ready to take control of your eating?

Can you imagine what life would be like if you could stop the cycle of emotional eating?

  • If you could eat when you’re hungry and stop when you’re full, without even thinking about it?
  • If you could stop feeling guilty around food and punishing yourself with restrictive diets?
  • Fatigue, digestive issues and food-related anxiety would become a thing of the past.
  • And you’d still lose weight!

Our Programme will teach you how to do all of this and more.

Get Started