But as with everything, too much of a good thing is not always beneficial. And if you’ve ever indulged in one too many biscuits, cakes or sweets – because you craved that feel-good feeling, you’ll know that shortly after the sugar rush comes the sugar crash – where you start feeling lethargic and fatigued, and you feel down about over indulging.
When you’re trying to lose weight, the emotional eating cycle can be a major obstacle in preventing you from reaching your goals. And it’s another reason why restrictive diets don’t work.
We like to refer to the unrealistic goals set by the diet industry as psychological Pirates because our brains don’t like deprivation, temptation and guilt.
When you’re too strict, and don’t allow yourself an occasional indulgence, you feel hard done by and miserable. You crave all the foods you’ve told yourself you’re not allowed. And before long you’ll be reaching for the forbidden food, just to cheer yourself up from the self-inflicted misery of your latest restrictive eating plan.
The Emotional Eating Cycle
Once you get stuck in the emotional eating cycle is can feel like a physical compulsion. And when the cravings take hold – as a result of too many rules and being overly restrictive – it’s like some other force that wants you to fail is controlling your ability to stop eating.
You might not even have made the connection between the way you eat and your emotions. It may just feel like your body is moving your hand to your mouth.
But don’t worry. You don’t have to go on feeling shipwrecked and alone – help is on the horizon.
Emotional eating is a big problem for many chronic dieters and usually goes hand-in-hand with long term dieting and restriction. So even though it feels like the emotional eating cycle is impossible to break – it isn’t. And we can show you how.