The problem is that dieting is a big-money industry, and many billions of pounds are ploughed into advertising the latest fad diets and weight-loss gimmicks – until they convince us that their latest products are the answer to our weight-loss prayers. The truth is they don’t have the answers. And they don’t want you to have the answers either, because if you did, you wouldn’t be fat anymore and you wouldn’t be spending any money on the latest fat-loss quick fixes.
Lots of these diets work, of course, but the reality is that they only work in the short-term. You could lose a couple of stone if you’re really dedicated and give up everything that makes your life enjoyable, but as soon as you stop dieting, as you inevitably will – the weight will slowly and surely start to return, and it will all have been for nothing. It is time to break this cycle.