Diets don’t work because they don’t include the top dog; that big computer inside your head that controls everything you do (like whether or not to eat that cake you’re not allowed) – your brain.
And your brain is a tricky customer. It doesn’t like empty promises and disappointment; it doesn’t take kindly to being bossed around or deprived (for no good reason); and (as you’ve probably discovered every time you’ve tried to diet) it’s a sucker for temptation!
Like those times when no matter how hard you tried to block the delicious slice of homemade lemon drizzle cake or sickly-sweet treble-chocolate brownie out of your mind, all you could think about was what it would smell like, what it would taste like and how happy it would make you feel.
It’s like a part of your brain is on a secret mission to sabotage your good intentions and topple your resolve. Each time you manage to distract yourself from the foods you’re not allowed, it’s like that part of your brain flicks a switch that amplifies the volume of the food screaming “eat me”, and it makes the picture inside your mind even more colourful and increasingly difficult to resist.
It’s a bit like me telling you now, “don’t think about an elephant”. You just can’t help it, right? As soon as you tell yourself not to think about something, its already too late!
So then you feel an overwhelming compulsion to eat the god-damn cake.
And rather than sitting down to savour every bite of a small slice, with a cup of tea – as you would if you weren’t on a diet – instead, you’re standing in the kitchen like a crazy person working your way through a family-sized cake like you can’t get it in your mouth fast enough.